I was speaking to a client recently who asked the more than reasonable question of why he should buy his custom cycling jerseys from us and not from one of the many other custom cycling clothing suppliers that have been sprouting up all over the place over the last year or two. The truth is that there are suppliers out there who have similar quality products to us and there are even some competitors that have lower prices than us, but for nearly 10 years now, we have led the way in supplying pro quality kit at reasonable prices and that is how we try to stand out from the crowd.
There are plenty of suppliers out there with clever branding and good quality kit, but generally you have to pay a lot of money for it. But for example, our new Biofit custom cycling jerseys with lycra side panels, silicone waist gripper and Bio-Ceramic fabric is a cutting edge cycling jersey, but our price is a fair one: €33.85+VAT (discounted for larger orders). For that money you don’t get any slick branding or celebrity endorsements, just a decent quality product.
So our strategy is just to stick to spending our money on producing high quality kit and not on marketing (to date we have never paid for an advertisement or an endorsement) and our clients are the ones that are interested in having great kit at fair prices!