Over the past 20 years as a custom cycling & triathlon kit supplier we have generally been able to keep price increases to under 3% a year, but unfortunately there have been some extremely sharp increases in the prices of our fabrics over the last 12 months and this year we are having to increase our prices by around 9%. It feels terrible to have to do this, because we have thrived as a company by a relentless focus on producing the highest possible quality kit at fair prices, which we can achieve by being very careful with how we spend our money: so we do not sponsor teams, we do not advertise, we don’t pay influencers etc. Rather we rely on the quality of our kit and our prices speaking for themselves with a little help from word-of-mouth publicity from happy customers.
So it is completely against our philosophy as a company to increase prices sharply, but it is good to see that we still offer outstanding value for money when you compare Carvalho Custom to other custom cycling & triathlon brands of similar premium quality. One thing we are not going to do is sacrifice quality to help keep prices down – instead we will carry on doing what we have always done, which is to remain a small company focuses on making the best possible quality kit at the best possible prices. Unfortunately these prices are now around 9% higher than they were…
